I'm Florencia, a designer with expertise in product design, service design and brand strategy. With a Master's in UX Design and over 8 years of experience, I create digital experiences that balance aesthetics, functionality and technical viability. My approach combines user-centered design principles with business awareness to build products that genuinely connect with users.

About me

My passion for design began over 12 years ago, rooted in my studies in fashion and textiles. This foundation gave me a unique perspective on the balance between aesthetics and functionality. Today, I apply this perspective to digital products, leading design teams to create experiences that solve complex problems while remaining intuitive and engaging. I approach each project with meticulous research and thoughtful execution, believing that the most impactful designs emerge from deep understanding of both user needs and business goals. I work closely with development teams, constantly expanding my technical knowledge to ensure my designs are not only appealing but technically viable and implementation-friendly. Whether developing a comprehensive design system or crafting a user journey, I'm dedicated to creating work that tells a story, fulfills its purpose, and makes a genuine difference for the people who use it.