n1u
A B2C company with a virtual wallet as its main product, targeting young gamers.
As UX Design Head, I worked closely with the development team to create the user experience for n1u, a digital wallet designed to empower gamers with secure and efficient financial management. This project addressed the lack of financial solutions tailored specifically for the gaming community. n1u facilitates online purchases, financial management, and access to exclusive benefits on various gaming platforms, providing a more integrated and convenient experience.

n1u

n1u is a digital wallet made by and for gamers.

Empowering the Gaming community: Building a Digital Wallet with n1u

As UX Design Head at n1u, I led the development of a user-centric experience that empowers gamers to manage their finances efficiently and securely. Recognizing the unique needs of this passionate community, we embarked on a comprehensive design process to create a solution that goes beyond traditional financial tools.

Understanding the Gamer's journey:

We conducted extensive user research, identifying key target audiences – GameChangers, EpicAchievers, and PrimeGamers – each with distinct needs and motivations. Through interviews, surveys, and persona development, we gained a deep understanding of their pain points, aspirations, and financial behaviors within the gaming ecosystem. We uncovered a strong desire for financial independence, access to exclusive benefits, and a seamless experience within their gaming world.

With a deep understanding of our users, we crafted a design system that captured the spirit of the gaming community.  We established a cohesive visual language, incorporating typography, color palettes, and components that reflect the dynamism and excitement of the gaming world.

A User-Centric approach to Product Development.

Our design process incorporated iterative discovery, validation, and implementation phases, ensuring that every user flow and screen was designed with the user's experience in mind.

From Onboarding to Transactions — crafting a seamless experience:

We meticulously designed all key features of the n1u wallet app, including onboarding, login, home screens, payment methods, transfer features, and user profiles, ensuring a consistent and engaging experience for every user. We meticulously crafted wireframes, user flows, and interactions to create an intuitive and accessible interface, allowing users to manage their finances with ease.

By employing a user-centered design process, we were able to create a digital wallet that truly empowers gamers. n1u is not just a financial tool; it's a platform that fosters a sense of community, provides essential financial services, and enhances the overall experience.

for more detailed enquire, please get in touch.

I believe in creating designs that are not only aesthetically pleasing but also functional and accessible, making a positive impact on the user experience.

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