Marca is currently a concept in development as a Final Project for my Master's program in UX Design at BTS. It represents a vision for a platform that could revolutionize the way design studios create and manage brand identities.
The power of AI to create and manage brand identities with ease.
In today's fast-paced design landscape, agencies face the increasing challenge of scalability. Marca aims to solve this issue by providing an AI-driven platform that automates and optimizes key aspects of brand identity development, allowing studios to handle more projects without compromising quality or efficiency.
Marca comprehensively supports throughout the brand creation process, from initial discovery and strategy development to visual identity design, brand voice definition, and the creation of brand guidelines and content strateg.
Research indicates that design studios and agencies working in sectors like technology, fintech, and web3 are particularly interested in solutions that address scalability challenges. Marca offers a powerful tool to elevate their brand creation process, empowering them to achieve greater efficiency and scalability.
I believe in creating designs that are not only aesthetically pleasing but also functional and accessible, making a positive impact on the user experience.
