UIN

An API-first solution for financial platforms.

The solution bridges financial institutions with gaming culture, providing a plug & play API solution that transforms traditional loyalty programs into engaging experiences for younger generations.

UIN

At UIN, we're developing the Gaming Hub, an API-first solution that seamlessly integrates digital gaming goods into financial apps, loyalty programs, and e-commerce platforms. As Product Design Manager, I'm leading the creation of an intuitive backoffice platform that allows clients to manage digital assets and create compelling offerings for young audiences.

Details

Gaming Hub: Bridging financial brands to Gaming culture.

At UIN, we're developing the Gaming Hub, an API-first solution that seamlessly integrates digital gaming goods into financial apps, loyalty programs, and e-commerce platforms. As Product Design Manager, I'm leading the creation of an intuitive backoffice platform that allows clients to manage digital assets and create compelling offerings for young audiences.

The challenge:

Traditional loyalty programs and engagement strategies fail to resonate with younger generations.

Financial institutions struggle to connect meaningfully with gaming audiences, a dominant digital culture.

Points and discounts no longer drive sustained engagement with Gen Z and younger millennials.

Managing and deploying digital gaming assets requires specialized knowledge many companies lack.

Creating technically complex integrations with gaming ecosystems is beyond most organizations' capabilities.

Approach & Process:

Built upon validated insights from n1u's success in connecting financial services with gaming audiences.

Conducted product strategy workshops to define value propositions and business model frameworks.

Mapped user journeys and needs of both B2B clients and end-users.

Designed an intuitive backoffice platform that simplifies complex inventory management.

Developed a flexible API architecture that enables plug-and-play integration with existing systems.

Prioritized user experience for both administrators and end-users through iterative design.

Solution:

Created a comprehensive backoffice platform where clients can manage their inventory of digital goods and create custom bundles combining different digital assets into attractive packages.

Implemented monitoring capabilities for real-time inventory and engagement metrics, while ensuring easy integration with existing apps and loyalty programs.

Developed a single API integration that provides access to digital gaming goods.

Designed intuitive interfaces for both administrative users and end-customer experiences.

Built scalable systems to support growing inventory and evolving gaming marketplace.

Impact:

Providing financial institutions with the tools to authentically connect with gaming audiences.
Transforming traditional loyalty programs into culturally relevant engagement opportunities.
Creating sustainable relationships between companies and younger audiences through shared interests.
Establishing UIN as a technological bridge connecting financial services to gaming culture.
Successfully built and launched an MVP marketplace based on validated learnings from n1u, establishing a foundation for future growth and feature expansion.

UIN

Gaming Hub: Bridging financial brands to Gaming culture.

The challenge:

Approach & Process:

Solution:

Impact:

for more detailed enquire, please get in touch.

Let's make something (together)

hi.FLORENCIASPAGNUOLO@gmail.com